Accelerate your Customers Business with a Secure Data Centre (SDC)

Программа курса

Identifying Opportunities within My Market

  • Business and Technology Trends Impacting My Customer
  • Business and Technology Trends Impacting the DC
  • Challenges Created within the DC
  • Exercise - Aligning current DC trends and challenges with my customers

Identifying Opportunities within My Accounts

  • Selling DC and Security together
  • Positioning Security as a Business Enabler
  • The Importance of KYC (Know Your Customer)
  • Understanding the Importance of a Secure DC on Business Initiatives
  • Exercise – Identifying key Business Initiatives, Value Impact and Security Threats

Positioning Cisco Solutions

  • The Cisco Secure DC Portfolio
  • ICE and TrustSec
    • What Problems is it Solving?
    • Where to position
  • ASA and FIREpower
    • What problems is it Solving?
    • Where to position
  • Cyber Threat Defense
    • What Problems is it Solving?
    • Where to position
  • Cisco ACI
    • What Problems is it Solving?
    • Where to position
  • Positioning our Architecture
    • The Attach Chain
    • An Integrated Approach
    • The Attack Continuum
    • Which Solution for which Phase?
  • Exercise – Linking Business Initiatives with Business Solutions

Maximising Customer Engagement

  • Linking Initiatives and Stakeholders
  • Identifying Stakeholders
  • How to Approach Business Stakeholders
    • Engaging & approaching the DC Manager, CSO, CFO and CIO
    • Sample Questions
  • Exercise – Mapping Initiatives to Stakeholders to Business Outcomes

Positioning Cisco to Win

  • The Architectural Differentiator
  • Cisco as Market Leader
  • Cisco vs the Competition
  • Success Stories
  • Exercise – Position Cisco in front of your Customer

Summary

  • Summary
  • Q&A
  • Wrap up